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LAS VEGAS, NEVADA - APRIL 03: Halsey attends the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada. (Photo by Frazer Harrison/Getty Images for The Recording Academy)

Halsey recently took to social media, putting her record label on blast.  The song she’s wanted to release has been held back because the label wouldn’t let her… until it went viral on TikTok.

Understandably, Halsey couldn’t fathom how an artist at her level still had to go ‘viral’ in order to get a song released.  It wasn’t long before her label took to Twitter with a response.

Looks like that open dialogue (on Twitter and/or elsewhere) paid off!  Halsey’s So Good will now be released on June 9th, and the music video will drop on June 10th.  Here’s her response once all the drama subsided:

For someone who has been in the industry for 8 years, had many hit songs and millions of records sold, it seems crazy that a label would hold off on putting out a song until it goes viral on TikTok.  I will say, TikTok has definitely changed the music industry though.  Many popular songs have gotten their start on TikTok, but most of those are newer artists.  Not artists with an established history.


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