Are You a Last-Minute ‘Treecrastinator’ in Your Real Tree Hunt?
Many people choose to get their real Christmas tree early in the season, while others opt for a last-minute purchase on Christmas Eve. A recent survey conducted on behalf of the Real Christmas Tree Board earlier this year shows shoppers can be categorized into six segments based on their timing preferences for purchasing real Christmas trees.
In this study, 1,499 American adults aged 21 to 54 were surveyed, all of whom either celebrate or observe Christmas or prominently display a Christmas tree. Respondents were required to actively decide whether and what type of Christmas tree to adorn their homes with each year or to influence the decision-maker in their household. As well as other tree-related questions.
The research findings revealed that, for some, the timing of their real Christmas tree purchase is a matter of “happenstance,” while for 39% of tree buyers, it is a deeply ingrained tradition. Only 33% of people obtain a real Christmas tree in the initial week of December, making them “seasonal purists.”
Interestingly, 14% of people, referred to as “pre-season achievers,” purchase their trees before Thanksgiving. Meanwhile, the “Black Friday checklisters,” making up 33% of buyers, make their purchases during the weekend after Thanksgiving.
Are you a “treecrastinator?”
For those who prefer to cut it close to the holidays, “treecrastinators” account for 3% of buyers, waiting until approximately the third week of December. On the other hand, the “Christmas Eve traditionalists” making up 1%, wait until the last minute to secure their real tree.
Why do some people opt for real Christmas trees?
The Nature Conservancy advocates for the environmental benefits of real Christmas trees. According to them, real trees don’t require the intensive carbon emissions that it takes to produce and ship artificial trees. Real trees can be recycled, contributing to conservation and habitat projects in local communities, facilitated by organizations in most states. Additionally, purchasing real trees supports tree farms, ensuring the preservation of their lands as healthy forest habitats crucial for wildlife survival.
Take a further look at the study here.