Cardi B, Anitta, Charlie Puth to Headline TikTok’s First Live Event
Cardi B attends the 2023 MTV Video Music Awards at the Prudential Center on September 12, 2023 in Newark, New Jersey. Anitta attends the 2023 Video Music Awards at Prudential Center on September 12, 2023 in Newark, New Jersey. Charlie Puth attends the Pre-GRAMMY Gala & GRAMMY Salute To Industry Icons Honoring Julie Greenwald & Craig Kallman at The Beverly Hilton on February 04, 2023 in Beverly Hills, California.
TikTok is extending its reach with its first-ever live global music event for fans. The popular social media app has announced a lineup that includes a little something for everyone: Cardi B, Niall Horan, Anitta, and Charlie Puth. The event, titled “In the Mix,” will be hosted at Sloan Park in Mesa, Arizona, on December 10. In addition to the headliners, TikTok is planning to highlight musicians from its emerging artist program Elevate, with performances from Kaliii, Isabel LaRosa, Sam Barber, and Lu Kala. The program was launched in July, supporting rising talent to help them reach their dreams.
While at the first-of-its-kind live global music event, attendees can also experience TikTok’s For You feed in person, with activities inspired by what trends you see as you scroll on the app. For those unable to make the event in person, TikTok will broadcast the event via TikTok LIVE with appearances from creators and featuring highlights that look back on trends throughout the year. The LIVE video and event production are designed specifically for TikTok’s unique vertical format by award-winning director Hamish Hamilton and Done+Dusted.
TikTok and Music
“No other platform mixes music, creativity, and community like TikTok. With ‘In The Mix,’ our goal is to bring the For You feed to life for fans at the venue and on TikTok,” said Paul Hourican, TikTok’s Global Head of Music Partnerships and Programming. “Our vision is to create a show that is reimagined for the TikTok era and our music-loving global community.” With its first foray into the live concert space, TikTok has continued to expand into areas beyond the app. Last week, TikTok’s parent company, Bytedance, launched TikTok Music in Australia, Mexico, and Singapore following a beta rollout in July. Last month, TikTok partnered with Billboard for its inaugural TikTok Billboard Top 50 chart.
As we’ve seen with trending videos, the music featured on them makes the song’s popularity rise. For example, global powerhouse Cardi B (@iamcardib) has spurred infinite inspiration for trends on TikTok, with over 23.7 million followers and 29.6 billion #cardib views on the platform. In 2021, her smash hit “Up” was the center of a viral trend that first took TikTok by storm as fans showcased their creativity and dance skills by choreographing routines with over 1.3 million videos. The Cardi B effect is in full motion on the app for her new collaborative dembow hit “BONGOS,” with her challenging fans to hit the dance themselves, earning 107,000 creator videos and growing.
The 10 Most Entertaining Celebrities To Follow On TikTok
June 30 is Social Media Day. The internet is filled with tons of content that you can tailor to your interests. When it comes to celebrities, so many stars have multiple social media accounts across Twitter, TikTok, and Instagram. How can you possibly keep track of who’s active and actually engaging?
Well, look no further, as we have compiled a list of 10 celebrities who you absolutely need to follow. We have taken into account the number of followers, likes, and of course — the entertainment factor. After all, if you’re going to be spending any time on your phone, why not make your leisurely time one that is fun?
What Is Social Media Day?
Social Media Day has been taking place since 2010. It was created by Mashable as a way of recognizing the digital revolution that social media has had on communications around the world. Most people use social media on a daily basis, spending hours and hours on their phones, computers, and tablets. It is how we stay connected with friends and family far and wide.
We are able to make new connections that we weren’t able to before. We even get breaking news via social media now — even when it comes to tabloids that we would rather not even care to know about. There are a lot of people who also use social media as a business, with folks being paid for being social media influencers. They make money by sharing content or sponsored brands with their followers. Social media is what drives the world.
Take a look below at the 10 most entertaining celebrities you need to hit “follow” on the most popular social media platform, TikTok, right now.
The 10 Most Entertaining Celebrities To Follow On TikTok:
Laila Abuelhawa is the Top 40 and Hip-Hop pop culture writer for Beasley Media Group. Being with the company for over three years, Laila's fierce and fabulous red-carpet rankings have earned her a feature on 'The Late Show with Stephen Colbert!' Her favorite stories are those surrounding the latest in celebrity fashion, television and film rankings, and how the world reacts to major celebrity news. With a background in journalism, Laila's stories ensure accuracy and offer background information on stars that you wouldn't have otherwise known. She prides herself in covering stories that inform the public about what is currently happening and what is to come in the ever-changing, ever-evolving media landscape.