Rihanna And LVMH Are Shutting Down The Fenty Clothing Line

Author Andrea Swindall - Pop Culture Writer

February 10th, 2021 12:19 PM

The COVID-19 pandemic is taking its toll on another company. The Daily Beast reports that Rihanna and LVMH (Moët Hennessy Louis Vuitton SE) will temporarily pause the Fenty fashion label.

The line is relatively new; it debuted in 2019 but has suffered because of the coronavirus pandemic.

In a statement, the company says, “Rihanna and LVMH have jointly made the decision to put on hold the RTW activity, based in Europe, pending better conditions.”

This development will not affect Rihanna’s other businesses, Savage X Fenty lingerie or Fenty Beauty. LVMH adds that they want to concentrate on developing  Fenty Beauty and Fenty Skin.

Rihanna: All Songs Ranked 

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  25. "All Of The Lights" - Rihanna and Kanye have proven time and time again that when they collaborate, its fire. "All Of The Lights" earned Rihanna three GRAMMY nominations and a win for Best Rap/Sung Collaboration in 2011.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  24. "Run This Town" FT. Jay Z and Kanye West - Rihanna earned her second and third Grammy Awards for “Run This Town” in the categories of Best Rap Song and Best Rap/Sung Collaboration.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  23. "Disturbia" - “Disturbia” was nominated for Best Dance Recording at the 2009 Grammy Awards. The song topped the US Billboard Hot 100 chart for two weeks and was Rihanna's third number-one single from the 2007 album, 'Good Girl Gone Bad.'
• GALLERY: Rihanna’s Top 25 Songs Ranked

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  22. "Wild Thoughts" - "Wild Thoughts", Ft. DJ Khaled and Bryson Tiller, earned the trio a variety of awards and nominations, including a win for Best Collaboration at the BET Awards

• GALLERY: Rihanna’s Top 25 songs ranked

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  21. " Lemon" (with N.E.R.D) - "Lemon" is already legendary as it was N.E.R.D's first single in seven years. The song also became Rihanna's 50th Top-40 hit.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  20. "Don't Stop the Music" - “Don’t Stop The Music” cleverly sampled Michael Jackson’s “Wanna be Startin Something.” The catchy tune was also not only nominated for a GRAMMY, but it was certified four times platinum.
• GALLERY: Rihanna’s Top 25 Songs Ranked

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  19." Live Your Life" (with T.I.) - This upbeat song became Rihanna’s fifth No. 1 on the Billboard Hot 100, and it earned the duo many awards and nominations.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  18. "Diamonds" - In 2013, “Diamonds” won Top R&B Song at the Billboard Music Awards. It's also Rihanna’s third most viewed video on Youtube.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  17. "Where Have You Been" - This song won Rihanna the MTV Video Music Award for Video of the Year in 2012, and Best Short Form Music Video at the 55th Grammy Awards in 2013.
• GALLERY: Rihanna’s Top 25 Songs Ranked

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  16. "Loyalty" with Kendrick Lamar - This astonishing duet with Kendrick Lamar was not only an impressive song, but it earned Rihanna her ninth Grammy Award at the 60th Annual Grammy Awards.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  15. "Love On The Brain" - This soulful ballad with dark lyrics that touched on a toxic relationship had many believing it was inspired by Chris Brown. “Love On The Brain” hit NO.5 on the Billboard Hot 100, becoming her 22nd top-five single. This allowed her to break her tie with Elvis Presley as the artist with the 5th most top-five singles. It was also her 30th top-ten single. Rihanna now joins Madonna and The Beatles as the only musicians in history to appear at least thirty times in the top-ten of the Billboard Hot 100.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  14. "Love the Way You Lie" - This explosive collaboration hit No. 1 in over 20 countries. “Love The Way You Lie” also earned a string of nominations and awards including being nominated for six Billboard Music Awards and three GRAMMY Awards.
• GALLERY: Rihanna’s Top 25 Songs Ranked

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  13. "Rude Boy" - "Rude Boy", was the most successful single from the 'Rated R' album. The song topped the US Billboard Hot 100 for six weeks. It was also nominated for Song of the Year at the MTV Europe Music Awards.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  12. "FourFiveSeconds" - Rihanna, Kanye West, and Paul McCartney - enough said. "FourFiveSeconds" was nominated for Collaboration Of The Year at the 2015 AMAs. The song debuted at number four in America but internationally hit the top three in numerous countries, including Australia, Denmark, Ireland, New Zealand, Sweden, Canada, France, and the United Kingdom.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  11. "This Is What You Came For" - “This Is What You Came For” is currently Rihanna’s most streamed song, and it’s on the list of 100 Top Streamed Songs Ever. It’s also her most viewed video on YouTube
• GALLERY: Rihanna’s Top 25 Songs Ranked

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  10. "What's My Name" Ft. Drake - This song debuted right after rumors about Rihanna and Drake dating started flying. It was also the duos first of many hit songs together. “What’s My Name” received a nomination at the 54th GRAMMY Awards for Best Rap/Sung Collaboration. it also gave Rihanna her third number-one single in 2010.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  9. "Pon De Replay" - The reggae-infused track song was Rihanna’s first single; she was 17 years-old. It hit No. 2 on the Billboard Hot 10.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  8. "Pour It Up" - This bad-ass strip club anthem is both sexy and empowering for women. "Pour It Up" also reached number one on the US Hot R&B/Hip-Hop Airplay chart
• GALLERY: Rihanna’s Top 25 Songs Ranked

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  7. "Needed Me" - This savage song has a classic Rihanna "idgaf" vibe, and a sexy video to match. Individually, the song was nominated for a GRAMMY. The album it was released from, Anti, has become the first album by a black female artist to spend 200 weeks on the Billboard 200.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  6. "Stay" - This romantic ballad was arguably the highlight of Rihanna's seventh studio album, 'Unapologetic.' 'Unapologetic,' which became Rihanna's first No. 1 album, won the GRAMMY for Best Urban Contemporary Album. “Stay” was also nominated for many awards, including a GRAMMY, a World Music Award, and an MTV Video Music Award.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  5. "We Found Love" - This collaboration with Calvin Harris won a 2012 GRAMMY for Best Short Form Music Video. It also won the MTV Video Music Award for Video of the Year, making Rihanna the first woman to receive the accolade more than once.
• GALLERY: Rihanna’s Top 25 Songs Ranked

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  4. "Only Girl" - The song reached No.1 on the Billboard Hot 100 chart, and this upbeat dance track earned Rihanna a GRAMMY award for Best Dance Recording in 2011.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  3. "Work" Ft. Drake - "Work" received numerous awards and nominations, including a GRAMMY nom for Record of the Year and Best Pop Duo/Group Performance. The song also won an American Music Award for Favorite Song - Soul/R&B. The song was not only a smash, but it featured then rumored boyfriend Drake, which heightened its appeal.

• GALLERY: Rihanna’s Top 25 Songs Ranked

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  2. "SOS" - "SOS" earned 17-year-old Rihanna her first Billboard No.1 song. The album, 'A Girl Like Me,' was also her first album on the Billboard Top 10.
• GALLERY: Rihanna’s Top 25 Songs Ranked

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  1. "Umbrella" - "Umbrella" was the hit that catapulted Rihanna’s career. The song earned her her first GRAMMY nomination and win for Best Rap/Sung Collaboration. This was also the first song she performed in front of a GRAMMY crowd. Umbrella was also named 'Song of the Decade' at the Barbados Music Awards in 2010

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Author Andrea Swindall - Pop Culture Writer

Category:

• HD98.3
• Music
• Music News

Tags:

Fenty,LVMH