Justin Bieber gets his weed from California, and now will be launching his own line of cannabis products, named after his recent hit single, “Peaches.”
The 27-year-old singer has partnered with Los Angeles, California-based company Palms on a line of pre-roll joints. Palms, which specializes in pre-roll joints, sells various strains ranging from “Chill” (indica strain) to “Active” (sativa strain) in seven-joint packs priced at $32 for delivery, according to its website.
Per Bloomberg, a portion of proceeds from the Peaches joints will go in part to support Veterans Walk and Talk, a veteran group that advocates for medicinal cannabis and psychedelic use; the Last Prisoners Project, a nonprofit organization geared toward freeing those incarcerated due to marijuana possession; and the Eaze Momentum Accelerator, which bolsters underrepresented groups in the cannabis industry.
Bieber’s latest collaboration aligns with much of the merchandise currently found on his site, which includes several products focused on his “Peaches” single, including a bucket hat that says “Weed from California.”
“I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it — especially for the many people who find it helpful for their mental health,” Bieber wrote in an emailed statement.
Bieber shared a clip yesterday (October 4) from his upcoming Amazon Prime documentary: Justin Bieber: Our World. In the snippet, he explained his headspace ahead of his first concert in three years, which took place on New Year’s Eve 2020. Justin Bieber: Our World is set for release on Friday, October 8 on Amazon Prime Video.
Watch the trailer below:
