Even in jail, Joe Exotic is a smash. Per TMZ, the Tiger King star’s clothing line sold out within hours of launching and made over $20,000 in sales. The Tiger King star signed a deal with streetwear brand Odaingerous; Odaingerous owner Odain Watson told TMZ: “While the first wave of merch was cleaned out in a nanosecond, the full collection went up for sale Wednesday, and we’re told already more than 7,000 items have sold.”
Joe Exotic negotiated and signed a deal with the Odaingerous streetwear brand over prison letters and phone calls. They have teamed up for a 6-month partnership. Items sold included face coverings, T-shirts, joggers, and hoodies emblazoned with Joe’s name and, naturally, tiger imagery.
If you are sad about the product being sold out, don’t worry, there will be more to come. According to TMZ, “The fashion grind doesn’t stop for Joe and Odaingerous … we’re told his collection will continue dropping new merch.”