Absolut is the number one premium imported vodka brand. And then you have Ocean Spray, the number one cranberry juice brand. Now, Absolut and Ocean Spray team up for a ready-to-drink cocktail.
According to a press release, a brand Born To Mix is bringing the two brands together for a new ready-to-drink line. The beverage will be served in a convenient format and launching in early 2024.
It’s surprising to see it’s taken this long for a collaboration like this. The combination of vodka and cranberry juice is a popular cocktail. This particular drink will combine Absolut vodka, Ocean Spray cranberry juice, crisp sparkling water, and other natural flavors. It will be sold in a variety 8-pack of four sparkling combinations, two 4-packs, and single cans.
In the same press release, it seems the two brands have already been working together on a variety of things with new offerings that will be rolling out this summer for their “like-minded consumers.”
Get more on the Absolut and Ocean Spray team up here!
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