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Aunt Jemima’s New Name Is Pearl Milling Company: Twitter Reacts

Andrea Swindall - Pop Culture Writer February 10th, 2021

Aunt Jemima will officially be renamed the Pearl Milling Company; the change will take place in June. According to the Aunt Jemima website, there is history behind the new name.

They state, “Though the Brand is new to store shelves, the name itself has been a part of our story for over 130 years. Pearl Milling Company was a small mill in the bustling town of St. Joseph, Missouri. Using a pearl milling technique, they produced flour, cornmeal, and, beginning in 1889, the famous self-rising pancake mix that would go on to be known as Aunt Jemima. Our pancakes have been bringing smiles to the breakfast table ever since.”

Luckily for Aunt Jemima — or Pearl Milling Company — fans, the recipe, and taste of the products will still be the same. Quaker Oats states, “While the name on the box has changed, the great tasting products – the ‘pearl’ inside the familiar red box – remains the same, with a mission to create joyful breakfast moments for everyone.”

As with most things, people on Twitter had a lot to say about the brand’s new name. See some of the tweets below.

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