The Black Eyed Peas are back and better than ever. They found the best way to ignite this era on the single “RITMO (Bad Boys For Life)” alongside one of the hottest acts in the world and possibly the biggest Latin star of the millennium J Balvin.
Featured as the lead single of the Bad Boys For Life Soundtrack, it exploded as a phenomenon right out of the gate, generating over 180 million streams and 294 million video views in under a month’s time. Creatively, it illustrated yet another breakthrough. Once again, Black Eyed Peas pulled from the streets, magnifying underground club energy, reggaeton grooves, and a Spanglish singalong on a global sonic canvas.
“‘RITMO’ is about having a good time,” Taboo states. “As much as we live in an internet age, people like to go out. So, this song is all going out, expressing yourself, and living life to the fullest. It’s a party song. I want my whole week to be like my Friday and Saturday.”
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