Post Malone has relaunched his lifestyle brand this week. On their website, Shaboink describes itself by saying, “We founded Shaboink to fuel fun. What started as a CBD product from the mind of Post Malone has evolved into something that supports fun no matter the why, when, or what.”
As of now, there isn’t much for sale on the website, but the brand has announced that it will have “clean kits” for people to purchase. “Introducing the Shaboink clean kits that contain everything you need to stay clean now so we can Shaboink later! Hand sanitizer, 3-ply masks, soap sheets, vitamin-c candy, hand wipes, and disposable gloves now on presale in one kit.”
There are two sizes for the kit, original and supersize, and they cost $50 or $100.
As Rolling Stone explains, “the plan was for Shaboink to relaunch as a full-fledged lifestyle brand, with the addition of apparel, accessories, and merch. But Malone, who’s been self-isolating at home in Utah, says those plans suddenly seemed trivial when confronted with the current coronavirus pandemic.” Malone spoke to the outlet about the shift in focus, saying, “I’ve been working with my team on a number of unreleased products that fit into my lifestyle that I can’t wait to share with my fans. But when faced with COVID-19, I knew it was important to pivot to products that could help us stay clean now, so we can get back to shaboink’ing later.”
Shaboink has also revealed that they have donated PPE to healthcare workers. “Happy that @shaboink is teaming up with @directrelief to donate 40,000 N95 masks to healthcare workers on the frontlines!! #CleanNowShaboinkLater.”