MC Hammer is teaming up with Cheetos for what appears to be some iconic marketing. The brand released a teaser for one of its upcoming Super Bowl commercials that shows the rapper stealing a bag of their new Cheetos Popcorn off of a craft table. He can be seen doing his legendary Hammer dance and wearing those famous Hammer pants as he is committing the crime.
In another promo, Cheetos shows how Hammer’s famous song “Can’t Touch This” originated. In the “Where It All Began” clip, they show MC Hammer composing the song, and reveal how his snack of choice inspired his hit.
The Super Bowl takes place February 2 on CBS.