The video, which is in collaboration with his Drew House fashion line, turns the lyrics into a cartoon. The words become ice cream cones, cheesy pizza, and sprinkle-covered doughnuts. Best of all, the clip offers a tiny animated Bieber, whose pink hair matches his tasty convertible.
This new video comes a day after Bieber revealed he had been diagnosed with Lyme disease. The pop star plans to share the true story behind his health scare last year on his upcoming YouTube docuseries Seasons, premiering Jan. 27.
For now, though, he’s busy celebrating the success of “Yummy,” the first single off his first new record in five years. He’s even selling limited edition signed copies of the single on pink CD and cassette as a thank you to fans. But, act now before they’re devoured!