Taylor Swift has a banner hanging at STAPLES Center in L.A., and the L.A. Kings and their fanbase have decided they don’t want it up there anymore. Los Angeles Times states that the L.A. Kings made an announcement over the weekend explaining that the Swift jersey will be covered up during home games.
The banner was presented to Taylor Swift in 2015 for having the most sold-out concerts at the STAPLES Center.
The official reason the team is taking the banner down is because fans think it’s an eyesore, but also because they are superstitious. “They don’t think it’s a coincidence that the Kings have failed to win a playoff series since the banner went up. The Kings won the Stanley Cup in 2012 and 2014 as well as advanced to the conference finals in 2013. They finished with the worst record in the Western Conference and second worst in the league last season.”
Michael Altieri, Senior Vice President of Marketing for the Kings, also explains, “The connection to our fans is our highest priority and through our engagement they have made it clear that the banner shouldn’t be part of their Kings game experience.”
The Clippers also choose to cover Swift’s banner during home games, along with the Lakers and Sparks championship banners.