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LAS VEGAS, NV - SEPTEMBER 23: Recording artist Drake performs onstage at the 2016 iHeartRadio Music Festival at T-Mobile Arena on September 23, 2016 in Las Vegas, Nevada. (Photo by Kevin Winter/Getty Images)

What did the #ShiggyChallenge do for Drake’s, In My Feelings?

I’m sure you’ve seen the dance by now, known as the #ShiggyChallenge or the #InMyFeelingsChallenge, the viral dance craze has taken the internet by storm like many before it, but this time it’s making the rich much much richer.

Drake released a track, In My Feelings, on his newest album Scorpion, and Instagram influencer @theshiggyshow created a dance to the record that caught fire.

Here is the original.

#Mood : KEKE Do You Love Me ? ???????????? @champagnepapi #DoTheShiggy #InMyFeelings

739.9k Likes, 31.5k Comments - Shoker???? (@theshiggyshow) on Instagram: "#Mood : KEKE Do You Love Me ? ???????????? @champagnepapi #DoTheShiggy #InMyFeelings"

By now there have probably been millions of reenactments, some great some not so great.

Celebrities taking on the challenge are most people’s expectations.

Happy 4th!!! This how I'm Pullin up to the bop-bop-barbecues all day! ???????????? @theshiggyshow Everybody get crazy wit it and hashtag #DoTheShiggy legggoo @theshiggyshow

1.1m Likes, 29.7k Comments - Odell Beckham Jr (@obj) on Instagram: "Happy 4th!!! This how I'm Pullin up to the bop-bop-barbecues all day! ???????????? @theshiggyshow Everybody..."

Bro gassed me up but was too scared to get off ????????????????@meekmill Aye @theshiggyshow you did yo stuff with this one.

281.2k Likes, 2,273 Comments - James Harden (@jharden13) on Instagram: "Bro gassed me up but was too scared to get off ????????????????@meekmill Aye @theshiggyshow you did yo stuff..."

Y'all made me do it... ???? #dotheshiggy #inmyfeelings #inmyfeelingschallenge @theshiggyshow @champagnepapi

74.9k Likes, 3,351 Comments - Miranda Green (@mirandabrooke_) on Instagram: "Y'all made me do it... ???? #dotheshiggy #inmyfeelings #inmyfeelingschallenge @theshiggyshow..."

When you and Bae #DoTheShiggy On Top of Cape Town on ur #Honeymoon. @DangeRussWilson #InMyFeelingsChallenge

1.4m Likes, 76k Comments - Ciara (@ciara) on Instagram: "When you and Bae #DoTheShiggy On Top of Cape Town on ur #Honeymoon. @DangeRussWilson..."

But then there are some takers that just don’t quite have the same rhythm.

I'm not sure if keke loves me. #inmyfeelingschallenge #mercedesbenzstadium #atlanta

41 Likes, 9 Comments - Tyler J (@tjacob7) on Instagram: "I'm not sure if keke loves me. #inmyfeelingschallenge #mercedesbenzstadium #atlanta"

The viral dance challenge helped Drake’s record rise straight to the top of the charts, but the question is, does Drake need to give all the credit to Shiggy?

Now yes, Drake is indeed an international superstar and doesn’t need too much help to have a top charting record, but the #ShiggyChallenge helped boast a 113% increase in plays in one day, so yes it helped quite a bit.

We’re in a time where going viral happens very fast and plenty of people benefit from it, but determining when it will happen next is nearly impossible. So good luck trying to become the next viral star, the chances are slim.

 

Written by Christopher Schweitzer
Beasley Media Group Inc.