Jon Snow Is Bringing Back The Man-Perm
This ain’t your father’s tightly wound ’70s ringlets. Nor is it Justin Timberlake’s crispy 2000s ramen noodle waves.
These are man curls, and they have officially arrived.
Call it the Jon Snow Effect, but men are now flocking to barbershops and hair salons requesting curls.
“It’s definitely become bigger in this year alone,” said Sara Benitez, of NYC-based salon, Hayato. The stylist, who’s worked at the location for three years, says perms give men definition and texture – and of course, sex appeal. “It’s very of-the-moment.”
Hayato’s procedure costs $145 and takes about two hours.
Benitez says that instead of tightly wound ringlets, men are requesting tousled, soft waves, just like Kit Harrington (a.k.a Jon Snow).
“Men are more confident and now it’s more public that it’s okay to get perms and okay to change your image,” she says.
And it’s not only requested at salons. Barbershops are getting in on the trend as well.